You can personalize emails by adding the recipient's first and/or last name, as well as their email address, to the email. This can be done by inserting a special data tag into the email body.

Use {data:FirstName} to add the first name, {data:LastName} to add the last name, and {data:Email} to add the email address of the recipient.

For example, to add a personalized greeting, you could start your email by writing:

Hello there {data:FirstName}

In the actual email it would then become for example:

Hello there Jordan

If the recipient's name is not known, the data tag will just be omitted.